4. Along with a brief introduction to Alibaba and the nuances of the China B2B and B2C marketplace, Alibaba Cloud will share their experience on how “digitisation” is causing a transformation of the role of the physical store within the consumer’s traditional shopping experience. Data technology is enabling the resurgence of physical retail in China, as consumers’ focus shifts from transactional to experiential. Learn how the retail experience is being completely redefined, creating consumer value ‘offline’ and driving new services, engagements and opportunities for the ‘traditional’ store owner.