February 6th – 7th 2020, Oslo Spektrum

February 6th – 7th, 2020,
Oslo Spektrum

From Clicks to Bricks - Bringing digital transformation to the in-store experience

4. Along with a brief introduction to Alibaba and the nuances of the China B2B and B2C marketplace, Alibaba Cloud will share their experience on how “digitisation” is causing a transformation of the role of the physical store within the consumer’s traditional shopping experience. Data technology is enabling the resurgence of physical retail in China, as consumers’ focus shifts from transactional to experiential. Learn how the retail experience is being completely redefined, creating consumer value ‘offline’ and driving new services, engagements and opportunities for the ‘traditional’ store owner.

Session information

Track:CxO / Customer
Date:February 6, 2020
Start time: 2:40 pm
End time: 3:40 pm
Location: Room 3